DISTRIBUTIVE MODEL
The business strategy is based on regional distribution and on an operational model that guarantees fast, simple, high-quality execution and cost efficiency. The distribution model is supported and strengthened by the strong partnership relations, direct and close cooperation with local teams of retailers.
We currently operate in 4 markets of the Western Balkans, outside the EU, with the pretension of expanding the market and distribution portfolio in each one separately.
We continuously research the market opportunities, distribution gap, competitiveness, changing trends in consumer needs, as well as brands that can satisfy them and increase the value of our retail partners’ categories.
DISTRIBUTIVE APPROACH AND EXECUTION
KNOWLEDGE OF THE BRAND AND RANGE
Thorough knowledge of the history, values, principles and strategy of brands and their range are the basis for building local awareness of the brand in order to offer customers a unique shopping experience.
PRESERVATION OF BRAND VALUE
Close cooperation with the principals in order to provide a unique strategy for each brand separately. Dedicated work to protect and increase the value of each brand.
KNOWLEDGE OF THE MARKET
Thorough knowledge of local markets, active and continuous monitoring of market changes, execution of competition, building and maintaining partnership cooperation with retailers.
CREATING ADDED VALUE
We are committed to creating added value for brands, principals, retailers, consumer loyalty and employee loyalty.
CUSTOMIZED SALES AND MARKETING STRATEGIES
Being curious about how our customers see and experience beauty, we create and implement innovative, attractive and creative sales and marketing strategies, in order to provide desirable and sensory value for the consumer.